Apple is announcing the iPhone 17 lineup on Tuesday: Rumors, prices, new features and what else you need to know
Tuesday is the day: That's when we'll finally get to see the all-new iPhone 17 lineup during Apple's 2025 "Awe dropping" iPhone event. The hardware announcement will take place on September 9 at 1PM ET. The newest phones will come equipped with the latest iOS 26 features preinstalled, along with any new features Apple reveals that day. So what can we expect to see? While Apple keeps all the details under lock and key, we actually have a very strong idea as to what we'll be seeing, thanks to leaks from Asian supply chains, case manufacturers and some credible media reports. Oh, and there are plenty of more fanciful rumors, too. Here's our best bet as to what will be coming out of Cupertino next in just a few days.
What are the latest iPhone 17 rumors?
Bloomberg's Mark Gurman is the industry's best-known Apple whisperer, and his event preview offers a tidy overview of what to expect on Tuesday. That includes four new iPhone 17 models, with an all-new superthin model, dubbed the iPhone Air, leading the pack. We'll also likely see the baseline iPhone 17, as well as the usual Pro and big-screen Pro Max models, which will offer the line's best cameras and extras.
Additionally, expect up to three new Apple Watch models, with the satellite-connected Apple Watch Ultra 3 and a possible new entry-level Apple Watch SE flanking the Apple Watch Series 11. Rounding out the new products should be the AirPods Pro 3 earbuds, which are said to add heart-rate monitoring and a live translation feature.
While all of those reports largely jibe with earlier rumors, Gurman's report includes screen sizes and handset sizes down to the millimeter. In fact, he had previously outlined most of the same expectations in a recent appearance on the Engadget Podcast.
But he's not the only one with exact measurements: Plenty of case makers, including Dbrand, have unveiled their cases for the complete iPhone 17 line, further solidifying expectations on dimensions and screen sizes for the new models. That said, we're still treating everything as unconfirmed until Apple's official announcements hit on Tuesday.
How much will the iPhone 17 cost?
Apple's announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump's trade policies can change from week to week, and Apple's continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?
If prices do creep up, Apple may choose to pair it with an "upgrade." Consider this recent rumor posted by MacRumors from a leaker known as "Instant Dig
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